We created the Nutreco value path as a vibrant living graphic that organically weaves its way through every aspect of their business. The value path is derived from five core values and each colour represents one of those values. Dynamic and intuitive, it shows how their people are solutions led, navigating problems to find positive solutions built around these values.

We put together a series of key visuals; each with its own unique colour to represent a particular value and this was applied to a range of collateral designed to easily educate new starts and existing employees.